Influencer campaign

$42K in door sales from one reel

Coastal Windows & Exteriors · Instagram · Feb 2025

The problem. Sell more entry doors going into spring.

What I did. Concepted a partnership with a local design influencer, wrote the caption and the offer, set a trackable code named after her, and built a two-path call to action — call or comment.

Result: ~40K views. $42,000+ in door products and installations, plus several customers who came back for more work.

See the reel ↗

Social growth

2K → 40K followers for a DTC skincare brand

Facial Smoothies by Nourisse Naturals · Instagram + TikTok · 2022–2025

The problem. A small skincare brand with ~2K followers, inconsistent posting, and no idea what was working.

What I did. Owned social end to end for three years as a one-person team — 15–30 videos a month, product photography, daily community response, paid support for launches, and a reporting cadence that showed which hooks converted.

Result: 2K → 40K followers (+1,900%). Engagement up 97%.

See the account ↗

Website & copy

A 59-year-old wholesaler, online for the first time

Moby Dick Specialties · Fairhaven, MA · Shopify

The problem. Three generations of a family nautical-gift wholesaler, 2,000+ products, and no way to order except phone and catalog.

What I did. Built and wrote the wholesale store — homepage, Our Story, How Ordering Works, verified-retailer registration, email capture — in the family's own voice, with every buyer objection answered before they ask.

Result: Live at mobydickspecialties.com. Online wholesale ordering for the first time in the company's history.

Visit the site ↗

Marketing from zero

A B2B firm's entire marketing function, built from nothing

Signature Printing & Consulting · Feb–Oct 2025

The problem. An established print and consulting firm with no Google listing, no ad account, no social presence — invisible to anyone searching for them.

What I did. Audited the stack, then built it all: Google Business Profile, the first paid program (Google Ads + paid social), Instagram, TikTok, and Pinterest, plus brand standards, a content workflow, and reporting the owners could run without me.

Result: From invisible in local search to findable, with a structured, repeatable marketing operation.

Website & booking

40% more inquiries for a local contractor

Goode Digitals client · 2025–2026

The problem. A contractor's site was slow, had no clear way to request a quote, and no tracking to show what was working.

What I did. Rebuilt the site end to end — copy, structure, build, on-page SEO — with an inquiry flow that takes a visitor from landing to submitted request in under a minute, and conversion tracking so every lead is attributable.

Result: Client inquiries up 40% after launch.

Viral video

4.6 million views for an e-commerce brand

UGC for an Amazon tattoo-equipment brand · TikTok · Nov 2021

The problem. Make a product video for a category nobody expects to go viral.

What I did. Wrote and produced a sub-15-second UGC video: a hook built on a question the audience already argued about, product in frame but never the subject, posted as a person rather than a brand.

Result: 4.6M views, 46K likes. Still the template used for client content.

Watch it ↗